Brand/Domain Security
August 22, 2009 – 2:08 pm
August 22 2009
BRAND/TRADEMARK SECURITY
These days, maintaining the integrity of your company’s brand or brands can
be vital. However, domain names are often an overlooked element in many
companies’ Intellectual Property protection strategy. In most cases,
businesses don’t even consider ‘Brand protection’ ……..until it is too
late.
In general, a small to medium sized business with an incorporated name,
trademark, and a major product should have up to 20 to 30 domain names
registered. As the number of product names and trademarks increase, so
should the number of domain names owned by your company
If you offer a product or service, it would be worthwhile to buy a domain
name related to this to offer brand recognition.
Search the internet and you will find that a lot of product names are
already taken and not fully developed yet, even after several years. You
need to think about it as an investment. Remember that the Internet is
growing by leaps and bounce. Every day, more and more people are going
online. Your product name may itself be worth a lot of money in two to three
years time.
If you have any questions about how to develop your ‘Brand protection’
strategy, please feel free to contact us, or visit our Domain Registration
section of this website.
Proper Use of a Trademark
CHECKLIST
Is the =
mark/name still=20
important to you?
Are you =
still using=20
this mark?
Have you =
invested=20
substantial monies into development and marketing of the=20
name?
Was the =
report you=20
received from government difficult to understand?
Did you have =
a problem=20
understanding the report?
Did you know =
that you=20
could/should have stronger protection?, more that what you may have put =
into=20
your original application
Neil Osmond
TradeMarks=20
Global=99
272c Dorset Rd (PO Box=20
811)
BORONIA VIC =20
3155
Australia
Phone:61-3-9762 5618 (STD) 1300secure (1300 73 28 =
73)
Fax: =20
61-3-8660 2288 =
(1300Secure=99)
=20
61-3-9762 5899
neil@trademarksintern=
ational.com.au
www.trademarksinternational.com.au
=
=20
A note on Domains
Have you registered a domain name for your business? Although you may have
a registered trademark for your business or product name, trademark
registration will NOT stop other individuals or companies from registering
your trademark, business or company name as their domain name.
Lock in your brand name with domain registration now =AD before its too late.
Our company now offers online domain name registration direct from our
website =AD simply visit our domains page today to register your domain name.
Coming Soon
Our latest news and information page is coming soon, in the meantime, if you have any enquiries, please email us at info@trademarksglobal.com.au